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Love,
River Arliss M. Lontok
The happiest people in the world are not those who have no problems,
Introduction
The Educational Technology Center (ETC) requires a stable and secure system of unique identifiers if it is to serve efficiently and reliably its client base who are various stakeholders in the institution. On this light, a set of sound policies will ensure effectiveness of the Center’s various operations, and this will only be successful if equally sound guidelines are drafted to serve as framework from which various policies, processes, methods and systems could be developed.
In this regard, this five-year strategic plan is proposed by the author to help the management design the appropriate framework by which policies for the different plans of action could be based towards further improving the Center in the next five years and make it an indispensable component in the improvement of services provided in the institution, not only to the trainees/learners, but more importantly also to other stakeholders including the staff and the immediate community.
Situation Analysis
Strengths
| Weaknesses 1. Infrastructure and equipment not optimally utilized 2. No policies in place for proper management of facilities, equipment and holdings 3. Inadequate number of staff |
Threats 1. Increasing number of users and connectivity 2. New technology may render infrastructure and systems obsolete 3. Staff turnover | Opportunities
|
Core Values
This plan is anchored on the core values of Quality, Excellence, and Service. On this light, this plan is committed to nurture the culture of the Center through these three values serving as the foundation. That is, all its operations – its activities and its functions – will center on the values mentioned.
To realize this, the Center must specifically aspire to:
Key Challenges and Opportunities for the ETC
Any strategic plan is – by its nature – setting a course through an unknown future. In considering the issues that will face the Center over the next five years, the following list of major challenges and opportunities was developed. It is not in any way an exhaustive list and issues are not necessarily in priority order. The list is a summary of the author’s observations and short experience in the organization which he believes will shape the future concerning the ETC and they are therefore the issues that have shaped this plan.
Strategic Action Programs
Having considered the challenges and opportunities that are most likely to present themselves over the next five years, the following plans have been identified for the Center:
a. Operational Performance Targets for the Computer Services Section
The Computer Services Section is responsible for all the hardware, software, and networks that are relevant for teaching and learning. As such, the following priorities in its operations are identified:
a. Year 1
§ There will be an exhaustive analysis and evaluation of the organization’s Internet connectivity to recommend possible upgrades in access speed. Ideally, the organization should have a T1 or an E1 data connectivity to provide satisfactory service to both staff and trainees given the current number of users and the current number of Internet terminals. If this situation cannot be provided in the existing environment, clusters of DSL-grade connections combined with wireless connectivity can be utilized to provide satisfactory service.
§ Responsibility and accountability with regards the hardware parts/components, tools, machines, and equipment will be developed for the CSS staff, hence the following will be implemented:
o There will be a “Memory Receipt” of all the tools, equipment, and components/parts issued to all staff and they will be responsible for these;
o A standard inventory of all hardware and software will be put in place through the “memory receipt” scheme and reports for the same will be submitted by the staff on a regular basis to properly monitor and manage all equipment of the Section.
§ Documentation of all the processes and methods will be initiated and started; this could culminate in manuals of operations of all servers, systems, and other processes normally provided by the Section.
§ A standard procedure for all computer services/assistance will be drafted, finalized and implemented to ensure quick response to all calls for technical assistance and service, as well as proper dissemination of information to all users. Scheduled maintenance not clashing with class hours will also be planned; this will require scheduling the technicians for different shifts/timings in their work.
§ The development of an improved website for the institution will be initiated.
b. Years 2 and 3
§ Evaluation of all currently implemented inventory, documentation, and standard service procedures will be done to further improve these processes. With regards the documentation process, initial drafts of server operation manuals/guidelines will be started so that staff can have an easy access to various routine processes whenever there is a need for such.
§ Initial interaction with the heads of departments will be undertaken to determine technical trainings and workshops that can be facilitated by the Center that will be relevant to the needs of their staff/lecturers. This will be done in cooperation with the Educational Services Section.
§ The development towards a more dynamic and interactive website for the institution will be started. This could include integrating basic services of the institution in the Website such as downloading of basic forms, virtual tour of facilities for guests and new trainees, etc.
c. Years 4 and 5
§ To maximize the utilization of the Center’s equipment, initial exploration towards specific training for selected staff will be done to make them certified trainers of various technologies. This could result in the application of the Center as an authorized testing center for various industry certifications, which will in turn be utilized by the trainees for them to be more competitive when they leave the institution.
§ Exploratory talks with the heads of other Centers will be initiated for possible development of a Data Network.
b. Operational Performance Targets for Educational Services Section
The Educational Services Section is responsible for all the educational materials and other aids for teaching and learning. As such, the following priorities in its operations are identified:
a. Year 1
§ Responsibility and accountability with regards the hardware equipment, and educational aids will be developed for the ESS staff, hence the following will be implemented:
o There will be a “Memory Receipt” of all the hardware educational aids issued to all staff and they will be responsible for these;
o A standard inventory of all hardware and software will be put in place through the “memory receipt” scheme and reports for the same will be submitted by the staff on a regular basis to properly monitor and manage all equipment of the Section.
o A catalogue of all educational aids that can be used by the learners and staff will be developed and distributed to all departments. A staff will be assigned for this purpose.
§ Correspondingly, a standard form will be designed for the borrowing of educational technology tools by staff and/or trainees, and these activities will be formally logged by a staff designated for the purpose.
§ Maintenance, management and improvement of the e-Learning Facility will be transferred to the Section and initial exploration will be done with the heads of departments and heads of sections for collaborative works in the development of more courses/modules on e-Learning.
§ Meetings with various learners' clubs will be done for possible development of newsletters for each department both in print and for publishing in the website to chronicle activities done by different departments.
b. Years 2 and 3
§ Improvement to the e-Learning Facility will be done through making it available to the learners via the Internet.
§ Exploratory talks with the heads of the departments and the heads of sections will be initiated with regards the collaborative development of handouts/manuals for different courses; this will be participated by learning development specialists from each department and the Head of the Library Services so that these handouts/manuals will be made available in the Library.
§ In cooperation of the Computer Services Section, improved trainings and workshops of technologies relevant to teaching and learning both for staff and students will be planned and conducted.
c. Years 4 and 5
§ Management and operation of a fully-functional newsletter, in cooperation with the different departments will be initiated.
§ Assessment of evaluation of policy-development will be re-started, which will focus on improved and stronger loyalty on the part of the ESS staff.
c. Operational Performance Targets for Library Services
a. Years 1 and 2
§ Exhaustive identification and listing of library holdings (inventory)
§ Drafting of, and strict implementation of Library procedures for borrowing and returning of books for both the staff and the students; in this regard, classification of books as to Textbook, Reference Book, and Reserved Book will be done, and corresponding days will be allocated for each every time they will be borrowed/returned. Penalties such as suspension of borrowing privileges will be drafted and implemented for negligent borrowers.
§ Initial interaction with heads of departments will be done to draft possible list of needed text/references for recommendation to the Administration.
b. Years 3 to 5
§ Recommendation on possible list of online subscription to technical journals and magazines will be forwarded to the management for evaluation.
§ Design and development of an improved version of the automated system, the Online Public Access Cataloguing system for the Library, will be initiated in cooperation with the Computer Services Section and some staff from the IT Department.
§ Talks with other
d. Develop and implement a workforce planning methodology for the
a. Years 1 and 2
§ Peer and internal training for ETC staff to improve their skills and make them more relevant to their environment.
b. Years 3 to 5
§ Recommendations for certifications and external trainings to ETC staff to make them more competitive and improve quality of work in the Center.
§ Development of a highly efficient and effective service unit.
§ Development of a high-moral, empowered, and competent group of technical staff that are able to work in a very dynamic and fast-paced environment.
§ Continuous and easy transfer of new technologies to various department staff and learners.
§ Adaptability of the various departments to the evolution of educational technologies in learning through proper implementation of these technologies by the Center.
§ Linkage of various stakeholders through the initiative of the Center.
In order for the aforementioned operational performance targets to be analyzed and sustained, the following research are proposed, the results of which in turn, will serve as data for the improvement of existing operational policies of the Center:
§ Acceptability of the LMS Moodle as a Learning Supplement through e-Learning (currently on-going, being conducted by this author)
§ Perceived Utility Value of Educational Technology Tools to the Extent of Learning of Students
§ Evaluation of Impact of Using an LMS in the Learning Experience of Learners
Final Statement
The development of an efficient and effective unit cannot be done overnight. Aside from the commitment, political will, and vision of the manager, more importantly, it needs the full cooperation and sometimes blind obedience of subordinates. Nevertheless, if transparency and team spirit prevails in the unit, sooner than we expected, the goals can be achieved. For the proposals outlined in this plan to materialize, more than anything else, it requires the combination of a realistic vision of a committed manager. But more than that, as already intimated, it requires the team spirit and wholehearted support of the Center’s personnel.
The other “contumely” that had Filipinos, officials and citizens alike, up in arms was Claire Danes saying some nasty things about Manila. This time at least the reports were true. Danes appeared in Vogue after doing “Brokedown Palace” saying Manila was a “ghastly and weird city, (it) smelled of cockroaches, with rats all over, there is no sewage system, and the people do not have anything—no arms, no legs, no eyes.” An outcry ensued, Danes’ movies were banned in the Philippines, and Danes herself was declared persona non grata by newly elected President Erap. Danes later apologized.
Comes now Teri Hatcher’s apparent slight in the form of her character telling a doctor in “Desperate Housewives”: “OK, before we go any further, can I check those diplomas? Because I would just like to make sure they are not from some med school in the Philippines.”
That has raised the hackles of Filipino officials once again who have vied among themselves to show the most furious indignation. Bienvenido Abante, chair of the House committee on public information, wants the series banned from cable and free TV. Miriam Santiago wants Filipinos to stop watching it to bring it to its knees. I even heard one congressman on TV scoffing at the thought of an American TV show saying something like that when most Americans do not get to college while most Filipinos do.
The last we can safely dismiss, or beg the gentleman from wherever to do us a favor and not dredge up again. Hatcher might retort: “I rest my case.” Because if most Americans finish only high school and get to be where they are and most of us finish college and get to be only where we are, there must truly be something wrong with our colleges, never mind med schools.
My own reaction to all this is, well, my first one was to laugh out loud. Hatcher’s remark is funny, though the kind that hurts only when you laugh. It’s so because like the truly most laughable things on earth, it has much truth in it. Some of our text jokes are worse. But of course there’s an unwritten rule that says only Negroes may call each other “niggers.” When they do, it’s trash talk; when others do, it’s just trash. Or when they do, it’s banter; when others do, it’s suicide.
I do think Hatcher’s remark is not without its injurious aspects, and the Filipinos in the US in particular are right to protest it. It doesn’t just cast aspersion on—or worse doubts, which affect employment opportunities of—Filipino doctors, it does so on Filipino professionals generally. What applies to the diplomas of Filipino doctors applies as well to the diplomas of Filipino engineers, accountants and lawyers. Left unprotested, a single line like that in a hugely popular TV series can do more harm by the incalculable power of suggestion than whole reams or airtime of diatribe in a newspaper or talk show.
Having said that, I must also say that I find the violent reaction by our public officials in particular even more hilarious—and embarrassing—than the original offense.
At the very least, I don’t know that the fact isn’t more insulting than the fiction, the reality isn’t more insulting than the illusion. At least Hatcher’s quip proposes that Filipinos who graduate from Philippine medical schools get to work in the US as doctors. As we know very well, that isn’t true at all, not today, not anymore. As poignantly dramatized by the case of Elmer Jacinto who topped the medical board exams, Filipino doctors get to work only as nurses in the US. Indeed, as tragically dramatized still by Jacinto, they get to end up with legal hassles for contesting their contracts there.
Just as well, I don’t know that we can’t do with some serious self-examination and look at the quality not just of our education but our lives today. I myself found Danes’ description of Manila tremendously inspired. It’s brilliantly surreal: “The people have nothing—no arms, no legs, no eyes.” It’s almost like Dante talking about one of the circles of hell, to which, if we still have at least the eyes to see it, we now find ourselves in.
There are two ways to treat a messenger’s bad news. One is to shoot the messenger and hope the message goes away. Two is to change things so that there won’t be any bad news. Japan didn’t just do the second, it turned the bad news into good news. Shortly after the War, Americans also had a field day making fun of the label, “Made in Japan.” Today, well, Sony owns a great deal of Hollywood. We can either spend our time lodging diplomatic protests in defense of our diplomas or produce brilliant doctors. The choice is ours.
Finally, where in God’s name does Abante and Miriam get off bristling about an insult “Desperate Housewives” has inflicted on us when daily they inflict infinitely crueler insults on us in Congress? Between switching off “Desperate Housewives” and switching off Miriam (and “Here Comes Johnny Ponce Enrile”), Filipino viewers won’t agonize over their decision. Indeed, between banning “Desperate Housewives” and banning the Sona on grounds of cruel and unusual punishment, why don’t we make a plebiscite of that and find out?
Our national honor has been tarnished by people laughing at our diplomas? That’s a little, well, desperate.